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Why marketers are embracing content #curation...

Posted by OverBlog on April 15 2013

Categories: curation
Why marketers are embracing content curation - iMediaConnection.com

Why marketers are embracing content curation - iMediaConnection.com

Content marketing has officially claimed its spot as a leading marketing strategy, as evidenced by research that shows 87 percent of B2B marketers are employing the initiative. In fact, content marketing is outpacing all other marketing strategies including search engine marketing (67 percent), events (62 percent), public relations (56 percent), and print-radio-TV (26 percent).

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